Ever heard the term “shrink it and pink it?” The concept that most female nutrition products and training plans are made for men and then just made smaller and marketed with pink for women? Author Stacy Sims asserts this concept is why so many female athletes struggle to reach their full potential. She states, “Women are not small men. Stop eating and training like one.”

In this book, Nick Littlehales steers clear of the simplistic “get 8 hours a day” approach and shows you his R90 Sleep Recover Program; something he’s developed over two decades as a professional sleep coach. He not only uses science and research data, but real empirical evidence gathered by coaching elite athletes, selling mattresses, and being a parent.

Even among elite athletes, only some have what it takes to bounce back after devastating injuries, conquer tough obstacles and face insurmountable odds. Leading sports psychology consultant Afremow has seen firsthand what separates good athletes from great ones. Making a comeback isn’t just about raw talent or athletic ability- it’s the mental game that counts most.

"Making it to the Olympics is seen not as the pinnacle of an athlete’s career but as a fun stop on the way to achieving other, longer-lasting dreams. Norwich, Crouse realized, wasn’t just raising better athletes than the rest of America; it was raising happier, healthier kids.

Dive into recent scientific discoveries that make sense of repetitive behavior, and how to build beneficial habits, or more challenging, modify unproductive habits. Learn from narratives of success, "from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement"